Australian infrastructure-as-a-service provider (IaaS) OrionVM has opened a new office in San Francisco and announced reformed features and pricing for its wholesale cloud.
"We're making a push into the US," CEO and co-founder Sheng Yeo told CRN. "I now split my time 80-20 between the US and Australia."
In conjunction with the US expansion, OrionVM has unveiled a new pricing scheme and improved technical features for its wholesale cloud offering. The company said it offers pricing margins up to "80 percent percent less than competitors" and storage performance "40 to 1000 times" of a standard Amazon server.
The reseller market is the centre of attention for the company.
"We're entirely focused on channel," said Yeo. "Most of our revenue is now from the channel."
"There is a tremendous demand for high-performing IaaS that can also pass along high profit margins for MSPs, VARs and IT brokers," he said.
OrionVM has made a business out of creating its own infrastructure solutions from scratch rather than relying on off-the-shelf components. This has allowed them company to offer performance advantages which they believe differentiate them in the market.
"The 'secret sauce' of our technology enables us to offer next-gen cloud computing at up to 80 percent off the list price of public retailers like Amazon," said Yeo.
Kevin Deierling, vice president of marketing for OrionVM's technology partner Mellanox Technologies, said: "OrionVM offers eight times more throughput with 10 times lower latency than comparable cloud IaaS providers based on 10 Gigabit Ethernet."
As a provider that relies on technological innovation, research is a priority. "In 2013 we invested a few million dollars in R&D," Yeo told CRN. "And that's not including infrastructure."
Yeo says three to five times growth in revenue by the end of 2014 is not out of the question. He has plans for a US east coast office later this year and an Asian office in 2015. The company is also still growing its original business in Australia.
"It's a very busy year for us," Yeo said.
OrionVM was founded in 2009 and was the beneficiary of investors Gordon Bell and Stephen Baxter in 2011.