Sydney-born cloud vendor OrionVM has inked a major deal with San Francisco-based BizCloud.
OrionVM's cloud platform, which it claims is significantly faster and up to 80 percent cheaper than Amazon Web Services, is underpinning a BizCloud offering that seeks to disrupt the likes of AWS, Rackspace and – especially – CSC.
BizCloud is a diversified cloud and media company that has been reselling private cloud since 2010, founder Vahid Razavi told CRN.
"We use the media as a content marketing platform to secure deals and opportunities in the cloud computing space. We have been IaaS reseller partners of Joyent, Dimension Data, Jamcracker etc for many years."
[Related: How OrionVM took on the might of AWS]
In January this year, the company filed a suit against CSC over the name of the IT outsourcing giant's enterprise private cloud service: CSC BizCloud.
BizCloud has retained Jonathan Pasky, CEO of Pasky IP, as legal counsel in the trademark dispute. Pasky said: "BizCloud will vigorously protect its brand and registered trademark from what it sees as continued infringing use by CSC."
BizCloud has also launched what it calls an "IT Intervention program" directly targeting users of CSC's cloud service.
"The newly launched program is designed to help organisations mitigate risks associated with purchasing cloud infrastructure from vendors selling infringing products, namely CSC BizCloud," read a BizCloud statement.
"Sale of BizCloud-branded cloud products and services by CSC and its partner companies is an infringement of the BizCloud trademark rights, and BizCloud believes that a majority of their clients have unknowingly purchased infringing products."
CSC told CRN: "We do not comment on pending litigation."
From Sydney to San Fran
One technology underpinning BizCloud's IT Intervention program is OrionVM's "high-performing, enterprise-grade wholesale cloud IaaS products and services".
Razavi said: "OrionVM is a perfect partner for us. They bring an innovative way to compete with CSC Cloud Compute and AWS services. We are excited to have them as a partner."
The partnership follows OrionVM's decision to set up in the US city earlier this year, after being founded Sheng Yeo and Alex Sharp in Sydney in 2009.
Daniel Pfeiffer, OrionVM's VP of marketing and partnerships, claimed the company has the fastest distributed storage system on the market, and can deliver industry leading price and performance,
"Momentum is building. We are out to market and getting partners," Pfeiffer said. "We see ourselves as enabling these guys to compete against bigger name vendors like Amazon and VMware."
OrionVM claims its technology has enabled a breakthrough in the performance of virtual machines, one complemented by a sales philosophy tuned to benefit potential channel partners.
"We fundamentally architected our platform in a more efficient way. We're a sustainable solution, we know we can provide this performance and still be able to maintain our business," Pfeiffer said.
OrionVM has also won support from Gordon Bell, a tech luminary and Microsoft researcher who endorsed the approach to building cloud infrastructure, Pfeiffer said.
Speaking to CRN US, OrionVM CEO Sheng Yeo said his company's cloud has achieved benchmarks in disk and web server performance that are far superior to AWS and other public cloud retailers. Yeo said the breakthrough came through modeling the architecture on supercomputers.
BizCloud's Razavi said that from what he has seen so far as a partner, those claims have proven accurate. The company's intellectual property allows it to truly excel in storage and orchestration capabilities, he said.
OrionVM has delivered tangible performance upgrades, and has allowed his company to profit with larger margins, Razavi said.
"Over the years of supporting various enterprise clients we have come to the conclusion that all clouds are not created equal," Razavi said.
"I see so many providers in this marketplace. They all have claims as far as performance and cost savings. At end of the day, we have to decide what we want to sell and market to our clients. The cost benefits are there with OrionVM and we don't see that elsewhere," Razavi told CRN.
It was the substantial reseller margins, as well as OrionVM's commitment to being a pure channel company that motivated BizCloud to enter the partnership, Razavi said.
Razavi said the affordability doesn't come at the cost of hosting in second-tier data centers. OrionVM infrastructure is maintained by Equinix and other top-flight facilities, he said.
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