The launch of our OrionVM blog comes with auspicious timing, given the recent 25th birthday of the internet. We look to become a meaningful voice for a new generation of cloud technologies that will shape the next 25 years by redefining how and by whom enterprise ICT is managed and deployed. We have discovered a few things about the industry since our inception in 2010. Read on for the top 5 lessons about next-gen IaaS and wholesale cloud computing that we have learned.
OrionVM’s message is a message of simplicity, innovation, and above all… possibilities; the business agility and profitability made possible when freed from traditional IT approaches to seize upon the many benefits of disruptive innovation. Engineering breakthroughs have enabled a whole new era of efficiency, flexibility, and performance for deploying cloud computing infrastructure. You need to ask yourself, do your technology partners fully leverage these innovations (is it in their DNA?) or do they ultimately have a legacy business to protect? As Larry Dignan states:
“Cloud-first players don’t have legacy businesses to protect. And cloud-first players don’t have sales commission models that will favor big licensing and maintenance deals over recurring revenue subscription models.”
We have ambitious plans for 2014 as we evangelize Cloud 2.0 and the wholesale business model that will enable a growing audience of integrators, VARs and IT solution providers to easily gain a cloud competency and successfully bring clients to market. High performing, premium cloud services – at wholesale prices, are the dream that OrionVM delivers. As Australia’s largest wholesale cloud provider, and now also in the US with the launch of our San Francisco office, we have learned a few lessons and identified some key trends that you may find useful to consider:
“Global spending on cloud infrastructure to reach $285 Billion by 2017.”– HIS Tech, Feb. 2014
Top 5 Lessons about Next-Gen IaaS and Wholesale Cloud Computing:
- Not a commodity – selecting a CSP is strategic. All clouds are not created equal. Your vendor selections engender many consequences in terms of features, flexibility, and hidden costs that you are wedded to for the duration of the relationship (sometimes longer). You must choose wisely.
- The current cloud incumbents have it all wrong — There are some fundamental limitations to how traditional cloud architecture is built. We will talk about the heart of the matter: the problems with 3 tier architectures and the corresponding cost of goods sold (COGS). Stay tuned.
- Margins do exist for IaaS resellers and channel partners. Despite what some analysts and CMOs might have you think, the dawn of Cloud 2.0 also brings great opportunity for the channel.
- A new approach to infrastructure might be exactly what your business needs. In the words of Constellation Research, “As with all disruptive technologies, start with the business model, hone in on the business value, then chose the right technology”.
- The rise of IT brokers and how channel can challenge the enterprise. A new segment of providers is growing to meet the exploding demand for cloud, and their customers are wary of managing data centers, million dollar infrastructure investments, or worrying if a production environment can reliably scale to support high-traffic, mission-critical workloads.
Follow this blog frequently for relevant discussions and fresh perspectives about the emerging cloud ecosystem. You will gain technical deep dives from experts who are building platforms and tools that make the brave new world of Cloud 2.0 possible. Our mission is to help you better grow your business by making more informed IT decisions. We look to cut through the noise and ever-present “cloud-washing” that too often frame the cloud conversation. We will challenge the biases, agendas, and vested interests of incumbents (as well as our own) to offer real insight and a compelling dialogue to the booming industry of next generation cloud computing infrastructure.