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ORIONVM WINS BRONZE STEVIE® AWARD IN 2017 INTERNATIONAL BUSINESS AWARDS(SM)

San Francisco, CA – 10 August 2iba17_bronze_winner017 –  OrionVM®, a leading provider of wholesale infrastructure-as-a-service (IaaS) and next-gen cloud technology, was named the winner of a Bronze Stevie® Award in the Most Innovative Tech Company of the Year category in The 14th Annual International Business Awards today. 

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2017 IBAs received entries from more than 60 nations and territories. 

Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the W Hotel in Barcelona, Spain on 21 October.   

A record total of more than 3,900 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.  OrionVM won in the Most Innovative Tech Company of the Year category for Up to 100 Employees. 

“Our company has been growing rapidly and continuing to underpin all kinds of business technologies, from hosted PBX solutions to our partnership with Tidalscale,whose tech enables massive RAM instances,” said OrionVM Co-Founder and CEO Sheng Yeo. “We are thrilled to be honored by the Stevie Awards for a third year in a row. So many talented organizations are nominated each year and we are grateful for the recognition among our peers. According to the judges OrionVM’s great IaaS platform combined with the speed advantage it provides over established players makes it one of the players in this segment to watch out for.” 

Stevie Award winners were determined by the average scores of more than 200 executives worldwide who participated on 12 juries. 

“The IBA judges from across the world were highly impressed with the nominations they reviewed this year. With the level of achievement documented in the nominations from 60 nations, the Stevie Awards are proud to honor organizations that demonstrate a high level of achievement in a variety of industries” said Michael Gallagher, president and founder of the Stevie Awards. “We look forward to sharing many of these stories with people around the world over the coming months, through the Stevie Awards blog and social media channels, with the hope to inspire others to high achievement.” 

Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA 

About OrionVM 

OrionVM is a wholesale Infrastructure-as-a-Service provider. The company’s revolutionary technology suite (virtual storage, compute, orchestration and virtual networking) enables the delivery of high-performing, highly reliable cloud solutions at market-leading price-to-performance ratios. The OrionVM Wholesale Cloud Platform supports Private, Public, and Hybrid cloud deployments and is built either for internal consumption or resale. Efficient and distributed enterprise-grade architecture allows clients to provide their own cloud offerings at margins up to 80% off Amazon. Partners have full control – from a complete white-label rebrand to billing integration and flexible account management. OrionVM’s technical vision represents a fundamental advancement for Cloud 2.0 infrastructure, and inspired tech luminary, Gordon Bell, to become a company angel investor. Global customers include publicly listed telcos, IT service providers, and leading enterprise SaaS companies. OrionVM’s headquarters is in Sydney Australia, with US offices in the San Francisco Bay Area. For more information, please visit www.orionvm.com 

About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 nominations each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com. 

 

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OrionVM Joins AT&T Partner Exchange

OrionVM Joins AT&T Partner Exchange

Collaboration allows OrionVM to pair its award-winning cloud suite with the power of AT&T’s best-in-class network

SAN FRANCISCO, Oct. 5, 2015 – OrionVM®, a leading provider of next-generation cloud infrastructure, has joined the AT&T Partner Exchange® reseller program. This collaboration will enable OrionVM to bundle the flexibility and agility of its White Label Cloud Platform with AT&T’s highly secure, reliable and scalable network solutions. As a result, OrionVM’s business customers can enjoy greater performance, security and control in the migration and management of Information Technology (IT) to the cloud.

OrionVM Joins AT&T Partner ExchangeOrionVM’s award-winning cloud suite (virtual compute, networking, storage and orchestration) enables the delivery of high-performing, extremely resilient Public, Private and Hybrid cloud solutions at market-leading price-to-performance ratios, along with unique features such as per-second billing, multi-tiered reseller and organization management, and full white label support. OrionVM’s hyperconverged architecture effectively bottles the web-scale power and efficiency of a Facebook-like compute cluster into a turnkey, one-stop service that any client can rebrand and deploy under their brand name—literally in minutes. The delivery model has no upfront costs and offers users the option of either pay-as-you-go billing or an annual contract.

Cloud has shifted from an emerging technology to a critical business solution. According to a survey conducted by Coleman Parkes Research, 66% of the SMBs surveyed agreed that cloud-based services are the way forward and important for their businesses. Even more impressive is that 74% of SMBs would prefer to engage with their primary service provider for cloud solutions. The research points to a growing need and trend among SMBs to adopt cloud-based services. The research illustrates the powerful business opportunity to become a one-stop-shop for all SMB communication needs. According to the research service providers are considered a viable and even preferred source for cloud-based services, especially those that focus on what SMBs consider essential, such as bundles with cloud-based and traditional services and a unified bill.

Randall Porter“Technological advancements are changing everything for business customers, and their challenges are becoming increasingly complex. They’ve come to rely on trusted advisors like OrionVM to deliver the tailor-made solutions they need to succeed today and in the future,” said Randall Porter, vice president of business development, AT&T Partner Solutions. “We look forward to providing the network solutions OrionVM needs to help its customers connect to its cloud infrastructure and more securely and reliably virtualize their business processes.”

Daniel Pfeiffer, OrionVM VP Marketing & Partnerships“Relationships with industry leaders, such as AT&T Partner Exchange, have enabled us to provide our customers with a complete, highly secure connected cloud solution,” said Daniel Pfeiffer, OrionVM VP Marketing & Partnerships. “The combination of AT&T’s network with OrionVM’s innovative technology will help bring companies of all sizes a globally consistent, more secure and reliable solution, helping them grow and compete in an increasingly complex and evolving ICT market.”

More information on OrionVM’s cloud offerings, pricing options and a free demo are available at http://www.orionvm.com/att.

Follow OrionVM on Twitter (@orionvm), and Facebook (https://facebook.com/orionvm).

About OrionVM
OrionVM is a wholesale Infrastructure-as-a-Service (IaaS) provider. The company’s revolutionary technology suite (virtual storage, compute, orchestration and virtual networking) enables the delivery of high-performing, highly resilient cloud solutions at market-leading price-to-performance ratios. The OrionVM Wholesale Cloud Platform supports private, public, and hybrid cloud deployments and is built either for internal consumption or resale. A fully distributed hyperconverged architecture reduces the datacenter footprint (power/hardware) by 50%+ and allows clients to sell cloud services below AWS rates while still generating significant profit. Partners have full control – from a complete white-label rebrand to billing integration and flexible account management. OrionVM’s technical vision represents a fundamental advancement for Cloud 2.0 infrastructure, which inspired tech luminary, Gordon Bell, to become a company angel investor. Global customers include tier-1 telcos, publicly listed SaaS companies, and government agencies. OrionVM was recently named by The Channel Company’s CRN as one of the Top 20 Cloud Infrastructure Vendors of 2015. OrionVM company headquarters are in Sydney Australia and in the San Francisco Bay Area. For more information, please visit www.orionvm.com or follow the conversation on Twitter @orionvm.

HostingCon Global 2015: why taking a cloud position means big bucks.

 

HosstinCon_Team

We wrapped up an exciting and eventful HostingCon Global 2015 last week in sunny San Diego and wanted to share some key takeaways and impressions from the show. During the three day conference we met many hosting companies, tech vendors and IT pros at our booth, the wholesale cloud panel, and various parties and sessions.

When it comes to wholesale cloud, it’s fascinating to watch potential clients discover a solution like OrionVM, and realize what it truly enables for them in terms of features, time-to-market and revenue upside. At first they can be a little incredulous…”Really? You can’t be 50% less expensive than AWS and actually deliver a higher performing platform?!??” Then there usually is a “light bulb” moment when they understand that OrionVM’s cloud architecture really is different from anything else on the market. Suddenly the excitement of how easily they can deploy premium cloud services and what this means for their business hits them – especially in contrast to traditional approaches that had framed their expectations in the past.

Timing also is a key factor, as many orgs we spoke with already had million dollar investments in OpenStack or VMware deployments still being leveraged for ROI.  The irony is that their commitment to these legacy systems often prevents them from achieving the very benefits they seek e.g. increasing operational agility, ability to layer in new services, and generating enough profit margin vs. the price drops of the IaaS retailers like AWS that they must continually compete against.

“The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business model that make them good at the existing business actually make them bad at competing for the disruption.” – Clayton Christensen of Harvard Business School

From MSP to CSP – hosting companies that have traditionally sold hardware know they need to offer cloud, but they often do not see a clear, profitable path to doing this. Wholesale cloud has emerged as the disruptive third option between the complexity/cost of building their own infrastructure, and the thin margins, limited support, and hidden scaling costs of using a public IaaS retailer.

Wholesale Superstructure presentation and panel

hostingcon15_panel
The themes of Cloud 2.0 and the wholesale business model were hot topics during our presentation and panel on Tuesday: Wholesale Superstructure: Evolving Cloud via Tech Innovation. The presentation focused on showing the dynamic relationship between tech innovation, the wholesale business model, and the growing segment of MSPs, SIs and VARs now able to compete against larger players. We explored how building and deploying enterprise-grade cloud is a difficult task – but one that has been radically transformed via technical breakthroughs and the extreme design efficiency of new cloud architecture. Leveraging these advancements, wholesale cloud now allows service providers to 1) quickly launch infrastructure services under their own brand. 2) generate new recurring revenue streams, and 3) concentrate on what they do best to gain a competitive advantage and succeed.

Cumulus Networks and Centered Networks, valued technology partners also joined our panel and both eloquently spoke about the IT trends and issues they were seeing amongst their clients and in the market.  Some of the questions we tackled included:

  • Where are you seeing the most traction?  Who’s driving cloud projects in organizations?
  • What are some of the biggest infrastructure challenges or concerns you have seen from clients or partners?
  • Is Cloud a pure commodity (e.g., race to the bottom) or is it more of a strategic decision?

While there was some debate and differing opinions, one thing that everyone agreed on were the tremendous opportunities new technologies (software-defined datacenter, hyperconverged infrastructure, open networking etc.) have brought to the industry. Stay tuned for more analysis and a deeper exploration of these themes as they are central to our thought leadership and content roadmap.

Discover What’s Possible

The theme of HostingCon was highly relevant, given that “discovering what’s possible” is key to making better informed IT purchasing decisions and choosing the best product/services for your specific requirements. And this, really, is what infrastructure hosting is all about. As discovery is an ongoing process, events like HostingCon are great touch points for staying abreast of the latest advancements and learning how your IT options may have evolved/expanded.

hostingcon15_DP win

In addition to winning a Sony Playstation PS4 (thank you Staminus) and eating way too much pasta in the Gaslight district – we left San Diego with some new friends and serious momentum to drive us as we continue to evangelize wholesale cloud and the new opportunities/profitability it brings to the hosting industry and beyond.

Did we miss you at the show? No worries, drop us a line here and take advantage of our HostingCon special (limited time offer!).

Hyperconvergence & Why It Matters for Enterprise Cloud

Converged-Infrastructure_OVM

“A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over with a working simple system.” – John Gall

Hyperconvergence is all the IT rage these days—even Gartner recently created a magic quadrant dedicated to the topic. With weekly announcements about multi-million dollar VC investments and new product releases, this space is still relatively young and pits some of the larger traditional vendors against a cast of emerging startups.

For all the buzz and spin around it, however, hyperconvergence itself is about simplicity—a minimalist approach that addresses many of the current cloud limitations and headaches. For example, a big challenge for today’s high-level IT decisions makers is finding a careful balance between the often competing technical, financial, and strategic priorities of their companies or clients. For most organizations, reducing the amount of time and effort that it takes to deploy new business-facing IT services is a complicated mess, and there are no clear paths for doing this easily, quickly, and affordably from launch to scale. The datacenter architecture is simply too rigid or too complex. Business units have to wait while IT prepares the environment, and then everyone crosses their fingers hoping there is sufficient resources to support demand and critical operations.
Hyperconverged infrastructure has the potential to help effectively address these issues, and in turn reduce or maybe even end the need for IT finger-crossing.

What is Hyperconvergence?

Converged systems are a natural progression from traditional IT infrastructure, which typically involves separate silos of systems and operations. In these legacy environments, storage, servers, and network are discrete elements that need to be coordinated, connected, and managed. The concept of converged systems combines two or more of these infrastructure components as a unified pre-engineered solution usually deployed on commodity hardware.

Hyperconverged systems take this concept of convergence to the next level. While converged systems are separate components engineered to work well together, hyperconverged systems are modular systems designed to scale out by adding additional modules.

Why Does it Matter to Enterprise IT?

“Software licenses for virtualization often cost more than the actual systems, and companies with hyper-scale data centers (e.g., Google and Amazon) don’t pay VMware or Microsoft for virtualization licenses — why should you?”  – Nimbox

One of the most significant advantages of this approach is leveraging a relatively simple design for a complex infrastructure environment. Normally, it could take months to design an infrastructure using a mix of best-in-class technologies. The differences between a hyperconverged system and servers with a bunch of disks are evident in engineering and software, with hyperconverged solutions leveraging improvements at the storage controller software layer to allow these systems to scale out.

In addition to the simplified architecture, there’s also a simplified administration model. The hyperconverged systems are managed via “a single pane of glass.” Instead of having a set of applications and a team to manage your storage array, a team to manage virtualization, and a team to manage the server hardware, one team (or in some environments one person) can manage the complete hyperconverged stack. What all this hardware simplification and architectural consolidation boils down to are immense savings and finally reasonable costs for scaling and growing out your Cloud IT footprint.

Platform or Appliance?

Most common definitions of hyperconvergence focus on appliances. The drawbacks to these appliances include the inability to make granular upgrades or tweaks to the system. Storage growth and performance tuning are also pain points for most organizations. If a cluster runs low on storage but not compute, you must still upgrade overall compute capability by adding another appliance. Likewise, if you want to tune storage disk configuration for a particular application, this can be a challenge, too.

In the past, the remedy for these drawbacks was the “build-your-own platform” approach. For many, the risk, lead-time, and cost of doing so were prohibitive, and most preferred to wait for solutions to mature and cover their platform requirements.

That wait is now over. OrionVM has built a platform that can be branded and deployed as an organization’s own hyperconverged cloud. The white-label functionality of this solution allows an organization to have unlimited levels of resellers and end users, bringing the advantages of simple design, decreased administrative overhead, and simplified vendor management to highly virtualized environments without the common drawbacks associated with appliances.

Simplifying the Datacenter

While the cloud continues to be considered not suitable for everything, the datacenter will continue to play an integral role for many companies. Even those companies that embrace the cloud are unlikely to move everything, so there remains a need to simplify the datacenter, especially when it comes to supporting new initiatives. Building datacenter environments is a lot of work and requires significant planning to ensure capacity. The emerging hyperconverged market can be of great assistance in meeting datacenter integration needs and can scale to fulfill requirements of even the largest of organizations. It also simplifies the datacenter by providing a one-stop shop for the entire environment with a single phone number for support.

With the demand for these solutions expected to rise significantly in the coming years, it seems likely that these organizations will dramatically alter the landscape of cloud providers, redefining how and by whom cloud services are sold. As IT departments are continually being directed more toward the business and less toward the technology, the need and desire to turn to solutions like the cloud and hyperconverged infrastructure will cause CIOs to simplify their datacenter and redistribute workloads in new and agile ways.

OrionVM – Taking Hyperconvergence to the Next Level Since 2010

OrionVM Hyperconverged architecture

Hyperconverged solutions are the future of cloud IT. These systems continue to garner a tremendous amount of momentum in the marketplace. Hyperconvergence is at the heart of what differentiates OrionVM from every other CSP out there, and is the cornerstone of what makes us different. But not all hyperconverged systems are created equal—OrionVM has a custom-built platform that possesses some unique features and, as a result, passes along some significant advantages. OrionVM has built its hyperconverged stack from the kernel up – we use open source tech e.g. Linux and XEN hypervisor, then combine that with supercomputer mojo (e.g., 40 gig low latency Inifniband interconnect as opposed to 10gig Ethernet.)  The end result is a complete homogenous, fully distributed scale-out architecture that delivers efficiencies and COGS reduction (power/hardware) unprecedented and unmatched in terms of cost/performance and combination of features.

The differentiators and advantages inherent in OrionVM’s hyperconverged wholesale cloud platform include:

  • Solves storage issues with a fully distributed block store that integrates compute, memory, and storage into single replicated nodes
  • No CAPEX: hyperconverged infrastructure offered as a platform vs. the high up front cost of buying an appliance
  • Can utilize preexisting assets such as datacenter capacity, network connectivity
  • Complete white label capability
  • Multi-tier reseller org management functionality
  • Wholesale model delivers sustainable cost advantages that increase in savings based on capacity commitments
  • Extreme performance/resiliency – up to 100,000 IO @ 4k in a VM with self-healing fully redundant architecture

For more detailed technical information on OrionVM technology, explore this blog post and keep an eye out for future posts that will expand on other groundbreaking technical advancements of the platform. OrionVM’s hyperconverged tech is market-tested and market-proven, running production workloads for Tier 1 telecoms, publicly traded SaaS orgs, and government agencies since 2010.

Conclusion: The Future of Hyperconvergence—“To Infinity and Beyond!”

Hyperconverged infrastructure will continue to gain market traction, marginalize legacy systems, and underpin the massive migration of IT to the cloud. Some interesting drama lie ahead as big name incumbents battle the upstarts and, in some cases, go head to head with the very vendors they enabled (see Nutanix vs. VMware). With its tech innovation, OrionVM is uniquely positioned to carve out a differentiated role and shake up this industry, as we empower a whole sector of service providers to instantly leverage all the benefits of hyperconverged infrastructure… but with a no-CAPEX IT-as-a-service business model and wholesale pricing.

Stay tuned for more posts, analysis, and exploration on this topic as it is fundamental to so much that is happening in the current cloud ecosystem.  Hyperconvergence is a key factor that finally allows businesses to leverage and benefit from the long-touted promise of the cloud.

For further information on partnering with OrionVM please visit our Channel Partner page, or contact us

The Cloud Street Fight: How Leading IT Broker Stratacore Wins with OrionVM Wholesale Cloud

We recently published a case study on our channel partner, StrataCore, an IT services consultancy and brokerage based in Seattle. Today, we thought that we would share their story and explore some exciting trends in the world of next-gen IaaS, wholesale cloud, and the rise of the IT broker. StrataCore began sourcing cloud services for their business clients a few years ago as demand for cloud began growing rapidly. Dealing with vendor selection and management can be problematic for IT executives, so StrataCore assumes the burden of selection, negotiation and ongoing management, thus saving time, mitigating risk and reducing costs. Brokers like Stratacore play a critical role in the booming cloud ecosystem as they help differentiate real value from spin, optimal configurations and vendors from a seemingly infinite set of hardware and software options, all the while balancing the often-competing technical, financial, and strategic priorities. Successful brokers like StrataCore do this with a holistic vision of a company’s goals so that their decisions do not detrimentally sacrifice one aspect (technical, financial, or strategic) in a manner that negatively impacts the overall health of a client’s business.

Broker+Client+OrionVM = Win-Win-Winning

StrataCore pairs a client’s need for a public, private, or hybrid cloud with the appropriate cloud service provider (CSP) to ensure that operational goals are achieved. With a multitude of vendors and services available today, it’s up to StrataCore to differentiate among them to identify the best possible fit for each particular project. A recent example of this was a NASDAQ-listed client who needed a CSP with presence in Australia that could deliver high-performing cloud IT in support of a multi-million dollar commercial SaaS application. After a thorough review of the market and various vendors, StrataCore referred OrionVM to their client as the best solution. OrionVM’s deployment was not only a success in terms of meeting cost, performance and timing requirements, but now is expanding to additional global POPS (points of presence). Complex deployment requirements, matched with an innovative cloud vendor, and StrataCore became the hero brokering a solution not otherwise possible via traditional options. Consequently, a happy client also means additional business and exemplifies the type of channel partnerships that provide ongoing value and profit for all involved parties. A true win-win-winning collaboration.

OrionVM’s groundbreaking tech suite sits squarely in StrataCore’s sweet spot: its firm commitment to providing the best possible solutions at the lowest possible cost to its clients. As a leading IaaS partner, OrionVM allows StrataCore to offer superior technical performance, huge CAPEX savings, and extreme flexibility for deploying premium cloud IT.

joshgay_avatar

Josh Gay, Director of Strategic Alliances, StrataCore

As Josh Gay, the Director of Strategic Alliances at StrataCore states:


“The stakes are high when deciding how to best deploy and scale a company’s IT, and OrionVM’s next-gen technology helps StrataCore deliver winning IaaS solutions for some of our top clients. OrionVM has cracked the code of how to build high-performing, extremely reliable cloud infrastructure—all at significantly lower price points than the offerings of bigger name vendors.”

By signing on as an OrionVM channel partner, StrataCore is now able to offer the tangible technical benefits of Cloud 2.0 to clients, which include:

  • A turnkey, custom-designed and built infrastructure platform that utilizes technology commonly found in supercomputers
  • The highest level of efficiency, with performance that allows migration of enterprise workloads
  • 40–1000 times the storage performance of a standard Amazon server, enabling clients to do more with less infrastructure
  • A fully redundant platform for rapid fail-over of servers in the event of an outage, ensuring resiliency with multiple copies of all data
  • Premium cloud IT built with a 50%+ reduction of the power/hardware footprint of prevailing Cloud 1.0 systems for huge cost savings

Advice for fellow IT Brokers and Resellers—proven innovators trump your misperceived allegiance to legacy vendors.

Identifying the best-in-class solution demanded by clients takes thorough research and vetting, and StrataCore stakes its reputation on the quality and reliability of its partner vendors. Successful deployments are the proof in the pudding, and satisfied clients ensure that this ongoing symbiotic relationship continues for the benefit of all. When it comes to sourcing CSPs, they look for companies that will not only meet the financial and technical requirements of the project, but they will be easy to work with, are well-supported, and provide tools and features that offer speed and efficiency when launching new systems. Additionally, by identifying breakthrough innovators like OrionVM, StrataCore sets clients up to win by delivering an infrastructure ROI not otherwise possible via legacy vendors, thus enabling clients to gain a real competitive advantage.

Cloud 2.0 changes the game – Is your CSP bonafide?

IT service providers have historically struggled between (1) the huge CAPEX and long development cycles of building their own cloud (BYO) and (2) the limited features/flexibility and hidden scaling costs of public retailers like AWS. Until now, there simply has not been cloud tech this cost-effective and powerful (in performance and reliability) to enable a third option between BYO and retail IaaS. OrionVM wholesale cloud delivers all the benefits of each approach, and amazingly, with none of the drawbacks.

This type of one-stop, complete turnkey cloud solution is unprecedented in the IT ecosystem, and thus, is truly a game-changer. Or as stated by BizCloud:


“OrionVM’s Wholesale Cloud Platform has the potential to really shake up the U.S. Infrastructure as a Service market. The breakthrough technology and fully distributed architecture of the platform enables cloud brokers and service providers to maximally monetize the cloud by rapidly delivering differentiated, enterprise-class cloud services while keeping costs down. By offering the best price-performance ratio on the market to its white-label partners, OrionVM enables them to compete more effectively with larger, more established cloud providers.”

OrionVM Venn Diagram

Summary: Cloud is a street fight – who really has your back?

We are entering a new realm of cloud computing as the next wave of technical innovation from emerging startups brings the dawn of Cloud 2.0, and with it, a new era of IT transformation and agility.

Alongside breakthroughs in disruptive IaaS technologies is the rise of the IT broker’s role in sourcing solutions, particularly for SMBs not beholden to legacy systems and therefore able to quickly move to or launch in the cloud. This new wholesale cloud superstructure presents a tremendous opportunity for service providers to capture market share. The global market for cloud services is expected to grow from $131 billion in 2013 to $244 billion by 2017 (source: PwC).

Wholesale cloud capitalizes on 3 exploding global ICT trends

Wholesale cloud capitalizes on 3 exploding global ICT trends

If your company is not leveraging these advancements of Cloud 2.0, and purchasing known quantities of cloud consumption at wholesale rates—then you are at a competitive disadvantage and probably throwing money and resources away on legacy Cloud 1.0 vendors and business models. OrionVM has flipped the cloud narrative, and though the saying goes that ‘nobody got fired for using IBM’, tech savvy CEOs and CFOs, not brand-hypnotized, may soon be asking their IT leaders, “Why didn’t we choose a CSP that allows us to easily launch stunningly secure and reliable enterprise cloud services, but at half the cost of our current big-name vendor?!?”

Ignorance will no longer be an acceptable answer.

Behind the Curtain of OrionVM’s Next-Gen IaaS Platform

By now, you’ve probably seen a great deal about our IaaS platform making business sense. Our Wholesale Cloud Platform provides a turnkey cloud computing infrastructure you can use to launch your own cloud, complete with a white label rebrand, integrated account management and no CapEx.

We think it’s pretty cool. But how did we build it? How does the underlying technology work? Today we thought we would give you a look under the hood of our distinctive cloud architecture.

Industry standard

Firstly, we use the industry standard Xen Hypervisor to run your customer’s virtual machine instances. Xen is a microkernel hypervisor that allows us to run multiple instances on the same physical server, all with complete isolation and security. We host this equipment in our Equinix data centers around the world. Compared to other hypervisors, Xen provides the performance we were looking for, along with the rock solid reliability and security that our customers demand.

On most of our instances, we take advantage of a specific mode in Xen called PVHVM – which stands for Paravirtualised Drivers on HVM. This delivers the best of both worlds, the operating system support and CPU performance of HVM (Hardware Virtual Machine) with the Network and Disk performance of a PV (Paravirtualised) driver.

Utilizing Xen, we are able to run almost any operating system within our environment, including Linux, Windows Server and FreeBSD.

Logo of the Xen project

But then we do more!

For those well versed in Xen, IaaS and cloud infrastructure, none of what we’ve discussed so far may sound new. Where we differentiate ourselves from other cloud computing infrastructure or IaaS providers is our breakthrough, InfiniBand-backed architecture.

In traditional Infrastructure as a Service (IaaS) systems, instance storage and compute are often physically located on different servers. Storage is placed in a storage area network (or SAN) cluster, and is connected to the compute nodes with some form of network (usually Gigabit or 10 Gigabit Ethernet). This design has worked reasonably well for Amazon’s IaaS platform, so other providers have tended to emulate it.

While this segregated approach sounds reasonable, easy to maintain and cost effective in theory, it comes with several shortcomings. Our intimate knowledge of Ethernet, informed even further with Gordon Bell‘s mentorship and investment in our platform, tells us it’s not ideal as a storage conduit. In a nutshell, the best-effort approach and variable latency of Ethernet was simply not designed for sustained, high speed, reliable data transfer. At the level it operates, it lacks the capacity to determine packet loss, link level flow control, and can’t be efficiently used to aggregate bandwidth.

This traditional, EC2-clone approach also turns out not to be that cost effective either. SAN controllers and drive arrays are substantial investments, which would have to be passed on to your customers. They also represent a single point of failure and create points of storage contention within the cluster. This all leads to inconsistent and slow performance, while still being relatively expensive.

Enter our world-class, high speed fabric

Rather than work around these issues, or retrofit existing infrastructure to fit as so many others have done, we redesigned the entire system from scratch and removed these issues from the equation entirely.

Firstly, our cloud infrastructure platform is built around a decentralized and distributed architecture. We utilize a homogeneous node architecture, where each node has compute, memory and storage assets. By utilizing homogeneous servers we are able to deliver greater performance at a reduced cost. Traditionally using direct attaches storage has introduced issues such as reduced flexibility and redundancy, but OrionVM has overcome this issue by utilizing a distributed storage architecture over InfiniBand, creating a virtual SAN across our cluster.

This architecture reduces latency, is more cost effective, and mitigates the points of contention and failure that Centralized SANs can cause. The virtual disk of each server can be mounted on any physical server (allowing us to move the instances around the cluster) and is also replicated across multiple servers for redundancy.

InfiniBand was designed specifically for low latency and sustained data transfer, making it perfect for a high performance cloud to be built on. Benchmarks and figures aside, it has also allowed us to design and develop some great features that regular Ethernet and Xen would not have afforded us.

Would you like a slice of “high-availability” with that?

With this redundant, decentralized InfiniBand fabric, we’re able to continuously replicate storage across several nodes while maintaining performance. It allows us to distribute storage efficiently across our cluster, as well as remove hot-spots without impacting performance for customers.

As for your instances, having network backed storage allows us to automatically migrate your instances to different nodes in the event of a physical server failure, rather than having to wait for a technician to enter a data center and perform recovery operations on a physical node.

This design drastically reduces downtime, simplifies the deployment of instances, and provides more immediate feedback to customers.

casestudyAAPT_D-004

Great, so how can my cloud be administered?

This industry leading infrastructure is accessible for your customers through several channels.

Central to this is our completely pre-built web panel. When you deploy your cloud using our platform, you can customize the entire front facing experience your customers will have, including logos, colors, page layout and support links. See how an Australian Telco (AAPT) deployed their CONNECT system with us.

From this panel, your customers can create, administer and remove instances and their associated resources.

For simpler tasks, they can be up and running with one our predefined operating system templates in minutes, with only the RAM and storage space they require specified.

For more customized instances, clients are free to allocate storage and IP addresses and then pull them together into a new instance. Instances can be assigned storage and IP addresses during advanced configuration, or indeed any time they’re shut down. As you’re probably already aware, this elastic provisioning provides far more flexibility than traditional hosting providers.

Conclusion

So, there you have it. At OrionVM, we’re proud of what we’ve built and feel the unique combination of features and functionality can help you attain your cloud computing infrastructure goals. We look forward to seeing the solutions you build using the platform.

Want to be featured on the OrionVM Blog? Please drop us a note and tell us about your experience. We would love to feature your case study.

Wholesale cloud capitalizes on 3 exploding global ICT trends

Welcome to the OrionVM Blog! Top 5 Lessons about Next-Gen IaaS and Wholesale Cloud

The launch of our OrionVM blog comes with auspicious timing, given the recent 25th birthday of the internet. We look to become a meaningful voice for a new generation of cloud technologies that will shape the next 25 years by redefining how and by whom enterprise ICT is managed and deployed.  We have discovered a few things about the industry since our inception in 2010. Read on for the top 5 lessons about next-gen IaaS and wholesale cloud computing that we have learned.

OrionVM’s message is a message of simplicity, innovation, and above all… possibilities; the business agility and profitability made possible when freed from traditional IT approaches to seize upon the many benefits of disruptive innovation. Engineering breakthroughs have enabled a whole new era of efficiency, flexibility, and performance for deploying cloud computing infrastructure. You need to ask yourself, do your technology partners fully leverage these innovations (is it in their DNA?) or do they ultimately have a legacy business to protect? As Larry Dignan states:

“Cloud-first players don’t have legacy businesses to protect. And cloud-first players don’t have sales commission models that will favor big licensing and maintenance deals over recurring revenue subscription models.”

We have ambitious plans for 2014 as we evangelize Cloud 2.0 and the wholesale business model that will enable a growing audience of integrators, VARs and IT solution providers to easily gain a cloud competency and successfully bring clients to market. High performing, premium cloud services – at wholesale prices, are the dream that OrionVM delivers. As Australia’s largest wholesale cloud provider, and now also in the US with the launch of our San Francisco office,  we have learned a few lessons and identified some key trends that you may find useful to consider:

“Global spending on cloud infrastructure to reach $285 Billion by 2017.”– HIS Tech, Feb. 2014

OrionVM Wholesale Cloud Venn

OrionVM’s wholesale cloud IaaS platform capitalizes on three exploding and disruptive global ICT trends

Top 5 Lessons about Next-Gen IaaS and Wholesale Cloud Computing:

  1. Not a commodity – selecting a CSP is strategic.  All clouds are not created equal. Your vendor selections engender many consequences in terms of features, flexibility, and hidden costs that you are wedded to for the duration of the relationship (sometimes longer). You must choose wisely.
  2. The current cloud incumbents have it all wrong — There are some fundamental limitations to how traditional cloud architecture is built. We will talk about the heart of the matter: the problems with 3 tier architectures and the corresponding cost of goods sold (COGS). Stay tuned.
  3. Margins do exist for IaaS resellers and channel partners. Despite what some analysts and CMOs might have you think, the dawn of Cloud 2.0 also brings great opportunity for the channel.
  4. A new approach to infrastructure might be exactly what your business needs.  In the words of Constellation Research, “As with all disruptive technologies, start with the business model, hone in on the business value, then chose the right technology”.
  5. The rise of IT brokers and how channel can challenge the enterprise. A new segment of providers is growing to meet the exploding demand for cloud, and their customers are wary of managing data centers, million dollar infrastructure investments, or worrying if a production environment can reliably scale to support high-traffic, mission-critical workloads.

Follow this blog frequently for relevant discussions and fresh perspectives about the emerging cloud ecosystem. You will gain technical deep dives from experts who are building platforms and tools that make the brave new world of Cloud 2.0 possible. Our mission is to help you better grow your business by making more informed IT decisions. We look to cut through the noise and ever-present “cloud-washing” that too often frame the cloud conversation. We will challenge the biases, agendas, and vested interests of incumbents (as well as our own) to offer real insight and a compelling dialogue to the booming industry of next generation cloud computing infrastructure.